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Week 5: Background study About the Product/ Brand/ Service Brand Name: Industry: Food and Beverage Founded: 1996 Headquarters: Kuala Lumpur, Malaysia Products: Cakes and Fusion food Secret Recipe a popular lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HAC...
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