Week 3

Precedent study

In week 3 lecturer Mr. Zulkiffli bin che haris has given a brief about our first assignment which is Branding at Bus Stop. In this project we are supposed to choose a product/ brand or service that has to be produced and developed by a local company of Malaysia. So it means we have to design a bus stop.

For this project, I have chosen Secret Recipe. I like this café chain because of its delicious pastries and cakes. So before planning to do some designs or sketches first step is to do the research of the brand that I already did as well as I did some background studies of bus stand. For any design first of all we should have a target audience, product concept, location etc. another important part of design is usability and audience needs. My target audiences are the young generation people.

Precedent studies of bus stands:

                                      

Credit : Google Images