Poroject 1: Branding at Bus Stand

  Week 5:

Background study About the Product/ Brand/ Service

   Brand Name:

             Industry: Food and Beverage
          Founded: 1996
          Headquarters: Kuala Lumpur, Malaysia
         Products: Cakes and Fusion food




Secret Recipe a popular lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service.

A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in all Secret Recipe outlets.

In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.
Secret Recipe has also earned numerous accolades every year.



Reference: From Secret Recipe website




Comments

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